Free Web Page Visitors For Your New Nutrition Supplements Venture, Year After Year
If you're wanting inexpensive ways to generate clients for your new complementary therapy business, particularly if it has an online shopping cart, the best way is Article Marketing because it's free and the traffic keeps coming, month after month, from one piece of work. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk method anyone can adopt. First let's compare it with some other ways to get Internet traffic. Let's take the example of promoting a new shopping cart.
The usual way of getting traffic to your new site, taught by other on-line marketing training, is to get in touch with other website owners asking for a link exchange. This can be successful, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by post I may be happy to do a link swap with someone who runs dog training classes, but not someone else promoting dog collars.
Another method is answering questions on forums in your subject area, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is fast to set up and you could see customers very quickly. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, to use up my funds!
Additional online strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I want to sell, not buy, so why sit aimlessly, clicking on other people's sites so that they can sit bored clicking on my site? They probably never even look at my advert. With tabbed browsers the temptation is just to open the following tab to click on the advert, never reading the adverts.
These strategies are time-consuming and ineffective for a serious product launch.
Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, others are there to sell, not to buy.
In contrast, article marketing targets people who have shown that they are interested in the topic your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you write an article and submit it, with your website details, to article directories from which publishers can take articles for newsletters etc so long as they publish your website details with your article. Then when interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you have the potential to receive focused traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another benefit is that the best article directories email you statistics showing the keywords on which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.